Joe 90: Top Secret (1969)

Cover by Frank Bellamy.

I had this comic as a child but sold them long ago. However I recently purchased several issues in excellent condition at fairly reasonable prices so it's time to give the publication some long-overdue coverage starting with the earliest issues. 

There's always been some disagreement about the actual title of the comic. Since childhood, some of us have always thought it was called Joe 90: Top Secret due to the ever-present 'stamp' on the logo. However, in the actual comics, letters pages, etc it's only referred to as Joe 90. To add to the confusion, the one annual that the comic spawned was definitely advertised as Joe 90/Top Secret Annual but that may be because the ad was produced by a different department. However I still prefer the longer title and to my mind it'll always be Joe 90: Top Secret but for the sake of brevity I'll just refer to it as Joe 90 for the rest of this post.  

Published by City Magazines in co-operation with Century 21 it was launched on 15th January 1969. Joe 90 was a companion paper to TV21 and followed the same format of having 20 tabloid sized pages, printed in high quality photogravure. Six pages were in full colour. The cover design of the early issues was quite distinctive, leading with a documentary style opening to the Joe 90 comic strip over the page.

It has to be said that unfortunately Joe 90 was one of the weakest strips in his own comic. I suspect the editors knew this too, which may be why the comic's full colour pages were devoted to two strong and dynamic supporting strips based on American TV shows. Before we get to those though, here's a quick look at an originated strip in the comic, Ninepence + Tenpence = Sport. Perhaps someone felt Joe 90 needed a traditional sports story, and created this serial of two Inuit boys with a talent for football. Drawn by Alfredo Marculeta, who had also been the artist of Rubberman in Smash! 

The free gift in Joe 90 No.1 was a cardboard model of the 'Jet-Air Car' from the series. Nowhere near as slick as the excellent Dinky toy but it was an amusing novelty with its matchstick and rubber band 'engine'. My gift is long gone but here's the page showing the instructions for it...

Proudly running across the centrespread of every issue was a strip version of Star Trek, excellently illustrated by Harry Lindfield. The one big drawback was... the TV series wouldn't premiere on British television for several more months (July 1969), even though it had been on American TV since 1966. Yes, for us as kids back then the weekly comic strip was our first knowledge of Mr.Spock, the USS Enterprise and Captain Kurt...

Wait. Did I say Captain Kurt? Yep, that's what he was called in the first two episodes of the comic strip! Presumably someone in editorial mis-heard the name. No videos or DVDs for reference in those days of course. 

Things got even stranger in Joe 90 No.2, where the script called for Harry Lindfield to draw a scene showing the Enterprise landing on a planet! Lindfield chose to have the starship hover just above the ground rather than add wheels to it.

Joe 90 seemed to be aiming to be more of a traditional tv comic than the shared-universe theme in TV21. Living up to the 'Top Secret' aspect was The Champions, based on the British secret agent TV series. Art by Jon Davis.

The other strip that was awarded the full colour treatment was Land of the Giants, based on the popular Irwin Allen show. Great artwork by Gerry Haylock. The first three issues adapted the first episode. Considering how accurate it was I'm sure Gerry Haylock must have had access to numerous photographic stills from the episode. Here's the full adaptation from issues 1 to 3 of Joe 90...

Towards the end of Joe 90's short run of just 34 issues it became obvious that the title character wasn't the selling point, so Land of the Giants and Star Trek took turns to appear on the covers. In September 1969 Joe 90 merged into TV21 and restarted as TV 21 and Joe 90 with a new No.1 (although the merged comic was more like Joe 90 than its parent title). 

I'll take another look at some issues of Joe 90 soon, with a focus on the Joe 90 strip itself. In the meantime, here are the covers to issues 2 and 3. Click on them to see them full size...