CHIPS 'Happy Gift Number' (1932)

These days, free gifts in comics are usually promoted on the polybag they're kept in. Before that, they'd be mentioned on the front cover, often accompanied by an illustration of said gift in action. Back in 1932, this "Happy Gift Number" of Illustrated Chips didn't show the "Splendid Toy Pistol" it was giving away but the occasion did merit a fancy celebratory masthead. 

As ever, those jolly wandering tramps Weary Willie and Tired Tim held the cover position, drawn by Percy Cocking. I've always liked comics of this period; the storylines are basic and contrived but the art is so full of life and expression. 

The long tradition of British comics giving away toy guns continues to this day, except now they're called "blasters" (never guns or pistols) and they shoot sponge darts.