Friday, April 11, 2008
Panini promo in Borders
Congratulations to Panini UK for getting their range of Marvel comics some publicity in Borders bookshops. As you can see from the mobile phone pic above Borders are pushing the Panini comics with a promotional display stand. Excellent idea. (Cover below of the latest Marvel Legends which not only begins the Warren Ellis/ Adi Gravnov Extremis series but also reprints the very first Iron Man strip from 1963 by Stan Lee and Don Heck.) This issue is a 100 page special (rather than the usual 76 pages), as are all the Marvel Collectors Editions this month.
Well done Borders. Pity about WH Smith in Birmingham High Street though. Their section for children's comics takes up an area running the height of the shelves. Which means that Dandy, Beano, etc are on the top shelves well out of the reach of the very readership they're aimed at! Not the best idea perhaps, but then again when was the last time you saw kids buying comics for themselves?