Friday, August 20, 2010
Titan use YouTube to promote major new comic launch
From the 1960s to the mid 1980s all the major UK comic publishers used to advertise new comics and free gift issues on television. These snappy ten second ads, usually shown at teatime when children were back from school, were the perfect way to grab the attention of potential readers.
By the 1980s sales of comics had declined too much for such expensive promotions to be economical. Today the internet is a better (and far cheaper) platform for such marketing gimmicks and Titan Magazines are using YouTube to promote their brand new adult comic magazine CLiNT.
Titan aren't the first publisher to advertise comics this way, but it is fairly unique for a British comic from a major company to be promoted like this. What's strange is that other mainstream UK comic publishers haven't already done it, but perhaps now they will.
For those of you who haven't already heard about it, CLiNT is the brainchild of comics writer Mark Millar and the 100 page slick comic mag will feature a mixture of comic strip (some of which has already appeared in America) and articles.
With the involvement of Jonathan Ross and Frankie Boyle the media are already taking notice of the new comic, so expect to see more coverage of it on tv as publication day nears. An interview on BBC Breakfast news is already scheduled.
CLiNT launches on September 2nd and readers in London can attend a special signing of issue one by Jonathan Ross and Mark Millar at 4.30pm at WH Smith at London Victoria Station.
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