Wednesday, September 03, 2014
TV ad for The Dandy (2004)
In 2004 sales of The Dandy were continuing to fall so it received quite a drastic revamp with a new logo, more pages, glossier look, new design, new strips, etc. DC Thomson even splashed out on TV advertising (something comics had given up on in the 1980s). Here's the ad...
Sadly it didn't stem the fall in sales faced by all comics. Nor did the next revamp in 2007 (to Dandy Xtreme) or the final revamp in 2010, but each attempt should be applauded for at least trying to improve the situation. And at least it went out on a high with the creativity and variety of its last two years.
(Incidentally, whoever posted that ad to YouTube made the mistake of thinking it was advertising a 75th anniversary relaunch! It was definitely for the 2004 issues.)