The relaunch also switches to the squarebound format that's gradually being introduced across the whole line, and a 51p price rise to £4.50. We're now living in an age where prices like that, and higher, are the norm for UK comics/mags. Sad, but inevitable, and out of the publisher's control. (The cheapest British comics are now Beano and 2000AD at £2.75 each.)
Anyway, the new Essential X-Men No.1 is a perfect jumping-on point for new or lapsed readers, so let's see what's in this issue...
ESSENTIAL X-MEN #1. On sale 3rd May!
100-page special! A new volume begins! £4.50!
A new era for the X-Men unfolds! The X-Men’s Gold Team tackles Terrax the Tamer! By Marc Guggenheim and Ardian Syaf!
The X-men’s Blue Team battle tow old enemies: Black Tom and Juggernaut return! Cullen Bunn and Jorge Molina!
Featuring material first published in X-Men: Gold #1 and X-Men: Blue #1-3.
5 comments:
Did Brexit cause the price rise? Bloody Brexit!
They blamed Brexit for last year's price rise, so it wouldn't surprise me. There are still people who don't yet realise (or don't care) what a huge mistake Brexit will be.
sad but true lew
Who knows. Changing the format and raising the price at the same time might generate a higher margin. Or Licencing from Marvel might have become more expensive. Back in 1973 Avengers weekly was launched with a glossy cover for an extra penny compared to MWOM & SMCW. Maybe that was more profitable (ie they could have sold it for 5&1/2p instead of 6p).
The whole setup of dealing with retailers was different 45 years ago. Back then, shops just took a percentage of the cover price. These days, the bigger retailers such as WH Smith charge publishers thousands just for stocking the comics, and take a percentage of cover price.
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