Look-In was one of the success stories of 1970s British comics. Published by Independent Television Publications Ltd, it was sub titled 'The Junior TV Times' (and TV Times was also published by the same company back then). Edited by Alan Fennel, who had previously edited the hugely successful TV Century 21, the ITP comic had its own style, combining features on ITV stars and programmes alongside comic strip versions of popular family shows. Look-In later began featuring popstar pin-ups and features, which proved very successful, but in its early days was very much a TV orientated magazine.
Here are a few pages from issue No.11 (Look-In renumbered itself every January) that went on sale this day in 1972. The cover is by Mike Noble, who had been the original artist on the Timeslip strip (although the interior strip in this issue was by another artist).
Inside, Harry North's On The Buses strip avoided the sexist jokes of the TV series, and went for more of a slapstick approach more suited to the comic's young readership.
Catweazle was a very popular children's TV show at the time, so it was only natural the man-out-of-time would appear in Look-In. Artwork by Gerry Embleton.
Being 'The Junior TV Times', Look-In also contained interviews and articles on TV stars. Here's a brief question and answer session with Mike MacKenzie (Tarot in Ace of Wands) and a feature on Diana Rigg...
The Fenn Street Gang was a spin-off from London Weekend Television's Please Sir! and ran in Look-In as a comedy serial illustrated by Tom Kerr...
Part of Look-In's unique appeal was that as a publication associated with ITV it was allowed to publish regional ITV listings. Although being a children's publication it only focused on teatime to early evening.
Robert Harbin's 15 minute programmes Origami had amazed a lot of kids back then so a regular feature in Look-In was essential.
Priced at 5p, Look-In was more expensive than most of its rival comics, but it packed a lot of variety into its 28 glossy pages and proved to be a big hit with kids for many years.