One of the many good things about growing up in the 1960s were the stability of prices. At least that's how it seemed as a child, when comics remained the same price week after week. Then, one day in March 1968, the unthinkable happened... The Dandy and The Beano increased from 3d each to 4d each! (In decimal currency that's a rise from 1p to 1 and a half pence.)
This was the first price rise the two comics had received since 1960, when they had risen from 2d to 3d - but that had been accompanied by a page increase. (However, personally speaking, as I was only one year old in 1960 it had passed me by.) I still remember how unusual it felt in 1968 that two of my favourite comics were suddenly a penny more expensive (and no extra pages either). This was the first price increase in comics that I'd experienced, - and in the week of my 9th birthday too. (I was just recovering from a bad bout of measles as well. What a week!)
Of course inflation in the years following pushed the price of everything up, including every comic, and so it increased, more and more, until we have the £2 Beano of the present day. No doubt in 46 years time, £2 for a comic will seem a similar pittance that 4d seems to us today.
There's the cover above (by Dudley Watkins) of the first fourpenny Beano. That price rise felt so unusual to me that this is one of the few 1960s Beanos I've retained.
Here are a couple of other pages from that same issue. Lord Snooty, also by Dudley Watkins...
...and Dennis the Menace by the strip's original artist, Davy Law...
(Incidentally, if you're wondering why my name is written across the top of the cover; that's what newsagents did when you had copies reserved at the shop.)