Friday, March 31, 2017

D.C. Thomson launch new magazine for girls

This is an odd item for me to blog about but D.C. Thomson informed me of it so I thought this may be of interest to those of you with children. In the same week that Panini UK have launched their new girls' mag (Disney's Elena of Avalor) rivals D.C. Thomson have also unleashed a new title for young girls. Entitled Sweet, it promises to be "a new magazine for primary girls who love collectibles, shopping, and all things cute". 
The 36 page monthly is aimed at girls aged 6 to 10 and focuses on the latest "brands" such as Trolls, Num Noms, Animal Jam, and other things that are a complete mystery to anyone born before 2007. It sounds very different to the likes of girls' comics such as Bunty and Diana of 50 years ago but I'm sure it'll appeal to the modern target audience and that's what it's all about. 

I'm not sure if it features any stories but amongst the preview pages I had there was one new mini-strip by Laura Howell included in the contents. 
Sweet issue No.1 is out now and comes bagged with several gifts; Animal Jam in game unlock, Shopkins trading cards, and lip glosses. 

General Manager, Mike Watson, said, “We’re thrilled to be launching in the primary girls’ market and expanding our portfolio.  The magazine sector is not one to stand still, much like trends in children’s lives.  This magazine is a great opportunity to capture everything current and popular, and pull it together for readers to enjoy.”

Maria Welch, Head of Publishing for Magazines at DC Thomson, said, “We have an enviable track record of launching successful magazines in this constantly evolving market and are delighted to extend our award-winning, primary girls’ portfolio with Sweet. We’re confident that combining the hottest licensed brands with the experience and passion of our editorial team will produce an exciting and engaging magazine.”




Charlie Horse 47 said...

One might surmise that pink is still in, for girls? lol

SID said...

Pah to new girls' comics, when are DCT going to be launching a new boy's comic? ;)

Robert Carnegie said...

Squinkies do -what?- ...Oh, it's not what I thought - thank goodness.

"Do" means a hairstyle or hair-do, apparently. So it's little collectible plastic dolls with exchangeable wigs?

Lew Stringer said...

Sid, Thomson's boys equivalent to Sweet is EPIC magazine. There's a new issue out now.

SID said...

EPIC may be the equivalent but it's not exactly a new comic is it? Since it derived from 100% Official Dennis the Menace and Gnasher Megazine which in turn came from BeanoMAX.

Besides I was talking about a more manly comic with action and fight scenes. :p

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